Monday, 28 September 2009

“Is maith an t-anlann…”

…de la Sunday Business Post:

Chef Sauce, a Jacob Fruitfield brand, is to sponsor the new season of TG4’s award-winning soap opera, Ros na Run.Chef said the move would reinforce its association with the Irish language.

‘‘Chef has already established a strong association with the Irish language, through our popular TV ad set in the Gaeltacht and our subsequent sponsorship of the Des Bishop show, In the Name of the Fada,” said Loretta Dignam, marketing director of the Jacob Fruitfield Food Group.

‘‘As a strong Irish brand, we are very happy to further strengthen that association through the Ros na Run sponsorship.”

Ros na Run has been an anchor in the TG4 programme schedule since the channel began broadcasting in 1996. It airs five times a week and is produced in the Galway Gaeltacht by independent producers Eo Teilifis and Leirithe Thir Eoghain.

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