Wednesday, 21 November 2007

BBC Trust kaj Scotgaela la Guardian:

The BBC Trust has given the corporation's management four weeks to provide evidence that its proposed digital Gaelic language service is worth its £21m-a-year price tag.

The BBC Trust, which today published its provisional conclusions into the planned service, said that "unless further evidence is provided by the BBC executive … the trust was not satisfied it should approve the service".

BBC management has been told that the service is too expensive compared to the public value that it would provide - unless evidence can be provided that it will appeal to a wider audience and attract new speakers.

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