…de la Sunday Business Post:
Starbucks, e-Bay and Abercrombie & Fitch may be part of our lives now, but an enduring fondness for Irish-branded products remains a point of difference between Irish consumers and their counterparts elsewhere, according to the writer of a new book on consumer behaviour.
Margaret Linehan, a senior lecturer at Cork Institute of Technology, has written a textbook for marketing students, aimed at giving some balance to their usual reading material, which tends to be American.…
…‘‘We’re still very proud of our traditions and we’ll still very much respond when asked to go back to buying Irish,” she said. ‘‘We can see that, even with the appeal of the Irish language, and homegrown brands can do well from that. If you look at Barry’s Tea, there’s a brand that people have stuck by since their parents bought it.”
Starbucks, e-Bay and Abercrombie & Fitch may be part of our lives now, but an enduring fondness for Irish-branded products remains a point of difference between Irish consumers and their counterparts elsewhere, according to the writer of a new book on consumer behaviour.
Margaret Linehan, a senior lecturer at Cork Institute of Technology, has written a textbook for marketing students, aimed at giving some balance to their usual reading material, which tends to be American.…
…‘‘We’re still very proud of our traditions and we’ll still very much respond when asked to go back to buying Irish,” she said. ‘‘We can see that, even with the appeal of the Irish language, and homegrown brands can do well from that. If you look at Barry’s Tea, there’s a brand that people have stuck by since their parents bought it.”
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